General Data Protection Regulation (GDPR)

Tradition of London Ltd. has updated its Privacy Policy and Terms of Use, effective May 25, 2018. These changes were made primarily in preparation for the EU’s new data privacy law, the General Data Protection Regulation (GDPR).

With these updates, Tradition of London reaffirms its commitment to safeguarding the personal data of our members, contacts, and anyone who visits our websites. We encourage you to take the time to review our revised Terms, Conditions & Returns.

Tradition of London Ltd production

We produce all our Toy soldier and Model figures in United Kingdom apart from a small production that take part in Stockholm, Sweden. Our Products are not suitebel for young children.

Standard Return Policy

Returns must be made within 30 days from the date you received order. Upon receipt by Tradition of London of the product in an unused and undamaged condition a credit will be issued.  Shipping & Handling charges will not be refunded

All returns must be sent back to Tradition of London Ltd. shipping prepaid. Tradition of London Ltd. has the right to refuse to issue a credit for product returns that are not received in an unused or undamaged condition.

Before you return any product from Tradition of London Ltd. let us know and we will send address to where to send back products.

Return of Damaged Goods

Damaged product as a result of a manufacturing defect only as deemed by Tradition of London Ltd. must be returned within 3 months of the date the order was received. To be deemed as a manufacturer’s defect, product must be returned to Tradition of London Ltd. for review.

Tradition of London Ltd. will replace the product if available.  If the same product is no longer available for replacement the customer will be credited for the purchase price. Tradition of London Ltd. has the right to decline issuing a credit for product that is not deemed as a manufacturing defect.


During the ordering process you will be forwarded to PayPal's online website. To pay the Invoice amount via PayPal, identify yourself. After submitting your order in the shop you will receive an acknowledgement via E-mail that your Invoice is paid. If any question we are here to help you out;

Terms of use when visiting the website of Tradition of London

Tradition of London Ltd. is committed to protecting your private information as you visit this website. The following policy explains how we collect and use the personal information that you provide to us.  By using website you consent to the data practices described herein.  This policy may be revised from time-to-time without notice.

Information that is collected from you

Tradition of London Ltd. collects information in several different ways in the course of conducting business, including when providing goods or services to customers, when a customer registers on our site or fills out a form, when we are responding to questions regarding our products and our company, or interacting with people via our website through special offer promotions, marketing surveys, etc.

Personal information collected may include such information as your name, email address, city, state, and telephone number, access times, referring website addresses, IP address, etc.

When you contact Tradition of London Ltd. we may keep a record of such correspondence.

How your information is used

Any information we collect from you may be used in the following ways:

Your personal information  will not be sold, exchanged, transferred, or given to any outside party for any reason, other than for the purpose of delivering the purchased product or the service requested by you.

To personalize your experience so we can better respond to your individual needs.

To improve our website based on information and feedback we receive from you.

To improve customer service.

To send occasional emails.

The email address you provide for order processing may be used to send you information pertaining to your order, to provide you with company news, new product introductions, related product or service information, special marketing promotions, surveys, etc.

Note:  If at any time you would like to unsubscribe from receiving future emails, we include unsubscribe instructions with each email, or simply let us know via E-mail.

Who is collecting your information?

When you are asked for personal information on our website you are sharing that information with Tradition of London Ltd alone.

Disclosure of information to outside parties

As a general rule, Tradition of London Ltd. will not disclose any of your personally identifiable information to outside parties except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it.

Security precautions

Other than the administrator of our website or other authorized personnel of Tradition of London Ltd., you are the only person who has access to your personal information. As an extra security precaution, you may want to logoff once you have completed a session on our website.

This is to ensure that others cannot access your personal information and correspondence if you share a computer with someone else or are using a computer in a public place.

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Therefore, Tradition of London Ltd. does not guarantee that personal information cannot be accessed by an unauthorized person such as a hacker, or that unauthorized disclosures will not occur.

While we strive to protect your personal information, Tradition of London Ltd. cannot ensure or warrant the security of any information you transmit to us or from our online services, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems.

Please keep in mind that, whenever you voluntarily disclose personal information online, such information can be collected and used by others.

Ultimately, you are solely responsible for maintaining the secrecy of your account information.

We use cookies for better browsing experience.